Actually you guys are both really wrong.. I've only played for 3 days and I can already tell you it's already "wow'd" me just from the house customization feature.. Not to mention there is PvP Islands for slaughters "similar to bux den", the game is still pre alpha and the graphics are really good, and will only get better on release. The mage pvp could use some work, however the pvp is still really really fun once you learn how to make decks etc.. You can also challenge anyone in the world to duels, so it's not like this is a trammel only game, they are also focused on pvp now, especially now with the support from steam. Steam will help this game become huge.
I met a guy on there that wanted to show me his island he customized and built, I went there and I was really really shocked. He called me in to his "office" and he was sitting at his desk and told me to have a seat, I sat in the chair and I was like dude... this is way too much like real life.. You can literally design your own house from scratch, no I don't mean add walls like UO, even items inside, anything you can think of can be built.
I've always been a UO only type of gamer for the most part, but this game caught my interest because it has a lot of things that UO offers except it's much fresher and offers a lot more. "no it is not exactly like uo"